Following his election as second favorite village of the French during the broadcast of Stéphane Bern on France 3 in 2021, Fresnay-sur-Sarthe saw a significant influx of visitors. In order to assess the impact of this recognition and to ensure Precise monitoring of the number of visitors to the Castle Park, the town hall installed a Kiomda counting box.
This device makes it possible to:
“It allows us to know how many visitors we have in the year and to observe the evolution of the season. We also made the decision to install a counting box following our election in 2021.”
The main objective is not to increase the attractiveness of the site, but to maintain this attendance at a stable level.
“We are not going to over-develop the attractiveness of the site, our objective is to maintain this attendance.”
The The box is installed at the entrance to the park of the Castle of Fresnay-sur-Sarthe, a historic site perched on a promontory overlooking the city.
The data collected is used by the town hall in its activity reports and to inform its partners. In particular, they make it possible to assess the impact of certain events and arrangements:
“We have events, flea markets, and the counters are used to see if these events are bringing traffic to the castle site.”
The equipment is an integral part of the life of the site and accompanies other decisions, such as The installation of deckchairs in the park and the elimination of trash cans, which made it possible to optimize waste management while reducing costs.
“We have removed the trash cans because they are a 'call for rubbish'. This decision allowed us to save a part-time seasonal job.”
The data collected plays a key role in supporting grant applications and justify projects to enhance the site.
“Where you can still apply for grants, you use data.”
These figures allow the city hall to demonstrate the importance and attractiveness of the site, thus making it easier to obtain aid to finance future developments.
The Kiomda counting box met expectations by providing a tool autonomous and precise, with access to figures in real time.
“It's good because it's autonomous, with live figures. I would give it a 9/10 score without a problem.”
However, an adjustment was necessary after its installation: some visitors took it for an ashtray. An explanatory panel has been added, specifying that it is an attendance meter and not a monitoring device.
“At first, some people thought it was an ashtray. The town hall has added a sign to explain its use. Since then, no more worries.”
Thanks to Kiomda box, the town hall of Fresnay-sur-Sarthe benefits from a reliable and autonomous tool to monitor attendance in the castle park, assess the impact of events and justify grant applications.
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