5 levers for your event:
How many people actually attended your last event? Managing intense and unpredictable crowds is a constant challenge for any organizer. But what if the final count was just the tip of the iceberg? Modern technologies reveal surprising truths that transform simple attendance measurement into a powerful strategic tool and indispensable protection.
One of the most critical facts, and often underestimated, is the legal responsibility that falls on the organizers. Within the framework of the regulation of establishments receiving the public (ERP), the simple accounting of tickets sold is dangerously insufficient. The law requires much more.
To be in compliance, you need to be able to:
• Define a maximum gauge which is validated in advance by the safety commission.
• Continuously monitor attendance to prove that this legal capacity is never exceeded.
• Keep encrypted statements and can be communicated to the authorities in the event of an inspection.
This requirement is about real and instant presence, not just the total number of entries. Worse still, In the event of an overrun or an incident, the organizer may be held liable. This reality radically changes the perspective: attendance data is changing from a performance indicator to a legal shield, a pillar of your operational security.
For organizers, having a reliable measure is not only a management tool: it is an operational necessity and a regulatory obligation.
We often imagine that accurate crowd counting requires a heavy, expensive, and complex infrastructure. The reality is quite different. Modern technologies, such as the Verdilo meter, are designed for radical simplicity and autonomy.
Imagine a device Made in France Of only 300g Who installs in 2 minutes chrono, with no technical expertise required. Once in place, it runs on battery power for over 2 years, without any external power supply. Robust and designed for all weather conditions, it is delivered ready to use.
It is a democratization of high-precision data. No more cabling constraints, specialized technicians or dependence on an energy source. Reliable counting is becoming available for any type of event, whether it is a multi-day festival or a one-off event.
The true value of attendance data isn't just revealed in post-event reports. It is a powerful decision-making tool during that the event takes place.
With continuous data, you can act proactively in the field. Here are a few concrete examples:
• Sizing teams (safety, cleanliness, emergency) based on the density of the crowd observed in real time, and not on the basis of estimates.
• Identify saturation points and bottlenecks before they become critical to traffic flow.
• Comparing attractiveness of the different areas or scenes of your site to understand the dynamics of your audience and adjust the programming.
This approach transforms your role. Instead of reacting to problems, you anticipate them. You no longer suffer the event, you pilot it. The result is improved security and a vastly improved visitor experience.
How do you measure the success of a local market, outdoor festival, or public celebration without ticketing? Traditionally, attendance at these open events was based on rough estimates, which were often questionable.
Autonomous meters provide a definitive solution to this problem. They make it possible to obtain accurate and reliable data, broken down by day and by time slot. It is the transition from estimation to proof.
This technology has already demonstrated its versatility on major and varied events:
• Public event: During the passage of the Olympic Flame in Toulon, 8 counters were deployed in one day to secure sensitive areas.
• Student festival: For theUnifestival in Liège, which expected more than 25,000 people, counters made it possible to plan logistics based on real figures.
• Professional conference: The National Fire Brigade Congress used 4 counters to ensure compliance with ERP security standards in a high-traffic environment.
• Sporting event: The Grand Paris RATP Race also benefited from precise monitoring to manage the flows of thousands of participants and spectators.
This ability to quantify attendance changes everything. You are no longer content with estimating your impact; you control your narrative with undeniable numerical evidence to convince partners, sponsors and public funders.
The monitoring of people in public spaces legitimately raises questions of confidentiality. Modern counting technology is designed to eliminate this concern at the source.
The Verdilo counter uses technology from Stereoscopic thermal detection (patented process) which is, by nature, completely anonymous. It does not capture, save, or store any personally identifiable images or data. The system simply detects anonymized passages to quantify flows.
The system is therefore compliant with the GDPR “by design”, and not by adding corrective measures. Privacy is built into the very core of technology. For organizers, this is the guarantee of being able to collect vital data with complete peace of mind, without ever compromising the confidentiality of their visitors.
Counting visitors has gone beyond the simple final figure. Today, it is an indispensable strategic tool that structures your organization, secures your event and values its real impact.
Now that you know what is possible, what is the main blind spot in managing your event that accurate attendance data could finally shed light on?
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