Installing a counting system for a festival: steps, equipment, budget

Organizing a festival also means knowing how to prove its impact. How many visitors actually went through the doors? At what times of the day? Through which entrance? This is valuable data — for security, for partners, for funding... and to prepare for future editions. Good news: installing an autonomous and reliable counting system for your festival is easier than it seems. In this article, we explain everything to you.

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Why count the number of visitors to an event?

Counting makes it possible to respond to concrete challenges:

  • Respect for safety gauges and flow control,
  • Justification of public or private funding,
  • Communication of attendance results (media, partners, sponsors),
  • Help withcontinuous improvement (access management, schedules, stress points),
  • Valorization of the event among elected officials, the public and partners.

Step 1: Define counting goals

First and foremost, it's important to ask yourself the right questions:

  • Do you want to know the overall attendance of the festival?
  • Do you need inlet/outlet ventilation?
  • Do you want hour-by-hour data? By day?
  • Do you only count visitors, or also exhibitors, technicians, volunteers?
  • Should data be available in real time?

💡 At Kiomda, our sensors measure passages In double sense, in 15 minute increments. You can thus follow the attendance curves throughout the event... and well beyond.

Step 2: Choosing the right location

The proper functioning of the system depends above all on The location of the sensors :

  • Reducing the width of accesses at 1 meter using Vauban barriers or adapted signage,
  • Avoid areas of stagnation (ticket office, stage, waiting area),
  • Place the sensors in front of a neutral background (wall, canvas, fence),
  • Orient the sensor lens correctly, depending on the direction of passage.

A good investment guarantees reliable data, without double counting, even in dense contexts.

Ideal positioning: agents direct visitors to filtered entrances that count passers-by

Step 3: Install the hardware

Our sensors are designed to be installed in just a few minutes :

  • No power supply required,
  • No wired connection,
  • Delivery by postal parcel,
  • Installation on a pole, Vauban barrier or dedicated support,
  • Automatic start as soon as installation.

The sensors positioned on the Vauban barrier using serflex. The blue panels make it possible to block the counting beam so as not to count the passers-by in the other corridor.

Step 4: Track and use data

Once the equipment is installed, attendance data is available on:

  • A dedicated online interface (tables, graphs, exports),
  • A mobile application for quick follow-ups on site.

Our sensors feed back the data twice a day, and can automatically generate: -++++

  • attendance curves,
  • peak attendance,
  • PDF reports for partners or funders.
Your data monitoring platform will allow you to know the attendance by meter and total, by time slot, in the direction of entries and exits.

Budget: how much does an event counting system cost?

We offer one-off rentals from €500 per sensor, all inclusive:

  • Delivery of equipment,
  • Commissioning,
  • Access to the tracking interface,
  • Technical assistance,
  • Maintenance included.

The price may vary depending on:

  • the duration of the rental,
  • the number of sensors required,
  • the options chosen (cladding, posts, solar version...).

💡 A simple sensor on a single input/output already makes it possible to obtain reliable data for many events.

Concrete example: Jumping de La Baule, EYE Strasbourg, Monaco Grand Prix

Our sensors are used on a wide variety of events:

  • 40,000 visitors in 4 days for Jumping de La Baule,
  • 48 sensors deployed for the European Parliament youth event (EYE Strasbourg),
  • Counting in 4-input/4-output configuration for the Monaco Grand Prix.

Each organization has specific needs — our support is adaptable.

In summary

A well-installed counting system is:
✅ A simple solution, without work,
✅ Reliable data to manage your event,
✅ Key indicators to improve, value, convince.

Are you planning an event? Let's talk about it.

At Kiomda, we support dozens of events every year throughout France and Europe. Our sensors are autonomous, robust, discreet, and above all designed for reality on the ground.

📩 Contact us for a personalized quote or installation advice.